Every summer, one island—Love Island—dominates pop culture. But in 2025 it wasn’t Fiji. It was Iceland.
When Love Island USA’s breakout star Jalen Brown was dumped just four days into his first-ever trip abroad, Iceland stepped in to rewrite the story. Within days, we flew him over for a five-day, all-expenses-paid adventure across geysers, lagoons, and glaciers—and the internet fell in love all over again.
Jalen’s posts got 19.6 million views and over 180 million impressions, making Iceland the unexpected winner of reality TV’s biggest love story.
Awards: London International Awards x1