The Icelandverse was created to troll Mark Zuckerberg’s Metaverse announcement and remind people that a fake VR universe is nothing compared to Iceland’s actual wonders.
I pitched the idea the morning after Meta’s announcement, and we were shooting in Iceland six days later. The Icelandverse video went viral within hours, with over six million views. And even Zuckerberg unplugged himself from the Metaverse to post about it.
Awards: Cannes Lion x 3, One Show x 1, Clio x 1, ANDY x 2, Effie x 3
Select press: Fast Company’s 5 Best Ads of 2021, Forbes, Business Insider, The Economist, AdWeek’s 25 Best Ads of 2021, AdAge’s 30 Best Ads of 2021, Contagious, The Wall Street Journal, The Washington Post, People, Mashable, Gizmodo, The Verge, CNN, The New York Post, CNBC
“One of the funniest, timeliest spoofs of the year, maybe of all time.”
But best of all, the video inspired the real Zuck to visit the Icelandverse.
